About Us

Welcome to Fit Couture Collection! Established by Jenn Elizabeth Smith in Tampa, Florida, in 2019, this brand was born from Jenn's extensive experience in the virtual fitness space and her vision for a women-owned fitness apparel line that celebrates diversity and inclusivity.

Jenn’s goal was to create a brand that truly reflects the needs and preferences of women, designed by women.

Combining her passion for fashion with her dedication to fitness, Jenn crafted beautiful, high-quality, and functional pieces tailored to a variety of body types. Her commitment to providing an exceptional customer experience is evident in the unique designs, premium fabrics, and thoughtful packaging.

Jenn initially launched the first collection from her home, designing each item herself for the first two years before expanding her team to bring even more creativity and expertise to the brand.

Discover Fit Couture Collection and experience apparel that stands out in both style and performance, designed with every woman in mind.   

With the success of its first launch, Fit Couture Collection quickly outgrew Jenn’s home, leading to marathon packing sessions of 18+ hours. With only two employees, Jenn knew it was time to expand. During this growth phase, Fit Couture Collection added new team members, developed an affiliate network, cast a diverse range of models, and brought in experienced photographers, videographers, and content creators.

What started as a simple idea has blossomed into a successful woman-owned and operated fitness apparel brand. We are deeply grateful for our customers, the growth we’ve experienced, and the chance to celebrate every BODY. We look forward to continuing this journey and growing with you by our side!

At Fit Couture Collection, we create every piece from the ground up with every woman and every BODY in mind. Our team dedicates months in perfecting each item to ensure you feel confident, comfortable, and ready to tackle any challenge that comes your way.

We showcase our designs on women from all walks of life and diverse backgrounds because we understand that every woman is unique—her curves, her life challenges, and her circumstances. As a team of women, we believe it’s essential to see and celebrate every woman. We are committed to highlighting each woman’s strength, beauty, and power, helping her express these qualities through our pieces.

We take immense pride in our designs, our message, our team, and our brand. We hope that everyone who joins the Fit Couture Collection community experiences the empowerment and inclusivity we strive to offer!